Marvel Comics is an America media and entertainment company known for comic books publication. The company first came into being in 1939 and was initially known as Timely Publications as publisher Martin Goodman sought to capitalize on growing demand for Comic Books.
Marvel Comics Evolution
Goodman first comic book was Marvel Comics which featured several superhero characters such as Human Torch and Sub Mariner. Captain America comic book made its debut in the 1940’s. Initial characters in the book were portrayed as fighting the Nazis and the Japanese, before World War II. Timely Comics was rebranded to Atlas Comics in 1950.
The Marvel branding came into being in the 1960’s a period in which the company started cementing its footprint in the comic books business. The first publication was The Fantastic Four, which paved the way for the creation of other superhero titles.
Marvel Comics counts, Spider-Man, Wolverine, the Hulk, Thor, Iron Man and Captain America as its high profile superheroes.
It is only after emerging from bankruptcy in 1998 that Marvel Comics began diversifying its output as it sought to target various demographics. The company soon expanded to cinematic offerings, which paved the way for the publishing of the first digital comic in 2007. In 2009 Walt Disney Company, purchased the entire Marvel Brand.
Marvel Comics Characters/ Superheroes
During the early years, Marvel Comics used its characters to portray real-world issues. Characters were allowed to interact with each other in a realistic way such as talking with each other arguing and sometimes fighting.
Using comic to portray real-life issues saw Marvel Comics attract interest from University age readers as stories were set up to, deal with real-life issues such as pollution, race relations and well as drug issues
The 1960’s and 1970’s brought about creative writers with unique styles of writing compared to the previous years. Innovative storytelling techniques that brought about exciting characters such as Wolverine and X-men focusing on superpowers came into being.
The 1980’s turned out to be one of the most successful year for Marvel Comics with publishing of Captain America as well as miniseries Squadron Supreme by Mark Grunewald. Daredevil was one of the masterpieces that captured reader’s attention and imagination in both exciting and frightening ways.
As the 80’s were ending, Sales at the comic book company had hit peak levels thanks to some exciting pieces such as The Amazing Spiderman by Todd Macfarlane. The 1990’s and early 2000’s brought about a crop of new writers that reinvigorated Daredevil and Avengers with a new style of writing which sometimes evoked unexpected reactions from the readers.
The 21st century just like the 80’s has turned out to be one of the most transformative years for Marvel Comics. Instead of generating, a good chunk of sales from book sales, Toys and video games depicting some of the most popular superheroes have turned to be successful bets.
Production of some of a string successful commercial movies such as the Avengers in 2012 has brought in billions of dollars for the once comic books heavyweight. The Avengers which featured Iron Man, Thor and Iron Man grossed $1.5 billion in gross sales upon release.