The unveiling of iPhone X on Tuesday was an event that brought familiar news to a large number of the British viewers. It was pretty clear to most of them that indeed the Brexit-induced devaluation of the pound had with the passage of time been getting quite expensive.
Apple onstage has been announcing a number of products in the recent times with each bearing the same price in pounds and in dollars. There have been speculations that Apple has been taking advantage of the various British customers’ weary acceptance of Brexit-based price hikes. It is a matter that is being received with mixed reactions, especially among some of the top business analysts.
Some time back, Apple hiked prices in the UK which led to an burst of inflation and as a result the price of one computer went up in cost by £500.A much closer outlook at the difference reveals pretty much regarding the nuanced story.
A large number of critics have been raising concerns in line the hike in prices pushing the company to give its comments regarding the changes. According to the company, it would be wrong to look at Brexit as the only one to blame.
The company’s spokesperson stated, “Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business.”
He added that the factors tended to vary from region to region over time. It has culminated in the aspect of international prices turning out to be not in any sense comparable to the US suggested retail prices.
The other surprising aspect is about the larger storage versions of the iPad Pro significantly rising in price. It has been quite a rare occurrence for Apple to engage in the activity of increasing prices for devices with no associated material change. The pound has in the recent times strengthened a great deal against the dollar and the rising prices are hitting most of the US customers with a thud. Some of them have gotten to be thinking that indeed there must be something wrong with the supply chain.