Microsoft doesn’t approve of browsers taking advantage of its Cortana AI assistant. A new Windows 10 update will prevent Cortana from being utilized by non-Microsoft search engines and browsers to fulfill users’ requests. Cortana was earlier allowed to operate with all browsers that included third-parties to help users in their queries.
By default, Microsoft’s native Edge browser and Bing search engine are bundled together. But extensions on browsers such as Mozilla Firefox and Google Chrome circumvented this functionality and let users use Cortana on their preferred browsers as well as search engines.
Microsoft’s blog post says that as Windows 10 is increasingly adopted and used, certain software circumvented the design of the operating system and routed users to search engines that were not designed with Cortana in mind. The end result is a poor experience lacking in reliability and predictability.
Microsoft has been in this situation before. In the 90s, the organization’s operating system was bundled with its proprietary browser Internet Explore to compete with popular browsers such as Netscape. Regulators fined Microsoft for anti-competitive practices.
Microsoft stated it was making folk utilize Bing so they could obtain the maximum out of other search-related functionality in its products. Several Cortana users have earlier chosen to do searches with Google instead of Bing.
Microsoft’s head of search and Cortana, Ryan Gavin said that Windows users can still install different web browsers and utilize different search engines beside Cortona’s. He added that Microsoft was incorporating new features to Edge and Bing which made it beneficial to link these software to Cortana instead of other browsers as well as search engines.
The extra functionality will vary based on what folk search for. However if anyone utilized Cortana to find a store, the browser would navigate to the relevant page and provide a map to display the nearest locations. On technical searches, not will be the list of helpful pages is provided, videos, as well as other explainers, would be returned too.
As per Mr. Gavin, Microsoft was devoting resources in end-to-end personal search experiences and expected they would trigger a series of acts after users did one search.