Energy Drinks To Continue Growth At The Expense Of Carbonated Drinks
Energy drinks are no longer a niche product and they now form one of the fastest growing segments in the drinks market across the globe. Part of this change has come from an increasing focus on health and fitness by consumers. Last year the worldwide energy drinks market was worth approximately $55 billion. In the period between 2018 and 2023 the worldwide energy drinks market is expected to grow at a compounded annual growth rate of 3.7%. Due to the fact that energy drinks are advertised as alternatives for carbonated drinks there is a significant number of consumers who...
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