Asus has unveiled the world’s thinnest convertible laptop in the name of ZenBook Flip S and ZenBook Pro UX550. Unlike previous years, the hardware giant has sent the message it means business, if its latest pieces of innovation, showcased at this year’s Computex Taipei trade show are anything to go by.

 ZenBook Flip S

ZenBook Flip S remains the talk of the town given that in addition to being the world’s thinnest convertible laptop at 1.1kg and 10.9mm thick, it also packs serious hardware. The convertible laptop will come in various variants all of which will feature a 13.3in 4K touchscreen that can flip 360 degrees. The screens are protected by a sheet of Corning Gorilla Glass that features 6.11mm bezel for a sleek look.

The high-end model will run on Core i7-7500U as Core i5 powers the more affordable option. Processing powers are on another level with ASUS going for 16GB RAM for the high-end model as the affordable model packs 8GB. Storage duties will be handled by 256GB, 512GB and 1TB solid state storage.

 Battery life will not be an issue with the new masterpiece given that Asus is guaranteeing up to 11.5 hours of power with ZenBook Flip S. The battery will also reach 60% charge after 49 minutes. Other features on offer include a dual USB 3.1 ports as well as full-sized backlit keyboard and glass-covered touchpad.

A fingerprint sensor is also on offer with ZenBook Flip S, in addition to a webcam and Cortana Compatible microphone array. The convertible laptop will be available for purchase in September for $1,099.

 ZenBook Pro UX550

 ZenBook Pro UX550, on the other hand, comes with a 15.6inch 4K touchscreen display. The laptop runs on Core i7 quad-core processor featuring a 16GB DDR4 RAM and discrete graphic card. It weighs 1.8 kg with 18.9mm thick. Pricing will start at $1,299 with the device set to hit the market in July.

Asus also launched the world slimmest 14-inch laptop dubbed ZenBook 3 Deluxe that runs on Core i7 with up to 16GB of RAM. A redesigned ZenBook Pro was also on display which the hardware giant says will be the thinnest, lightest and most powerful in the professional grade. ZenBook Pro pricing starts at $1,299.