Facebook Plans For Subscription-Based News Service Launch
Facebook is planning to launch a subscription-based news service by the end of the year. Campbell Brown, the head of news partnerships for Facebook announced during the recent industry conference in the New York, as reported by The Street. The move will allow content publishers to build a paywall on the social media networking platform to enable users to have access to their content.
The new incentive is expected to restore the credibility of traditional news sites that have been destroyed with massive claims of fake news and unusual facts. The master plan will offer the needed financial support to the valued and well-regarded journalists. However, it’s unclear how Facebook will support the first-class publishers or assist in boosting these publishers’ income streams.
The new feature will be created on Facebook’s Instant Articles which will accumulate comprehensive stories from a group of publishers basing on the reader’s preferred list. According to The Street, Facebook will put up a paywall that will enable users to subscribe to the news-based service after accessing the first 10 free articles. The service will then guide readers to the publisher’s home page for more news articles. The trials will start in October this year.
Most people are suspecting that the latest plan is similar to the New York Times subscription model that basically provides free access to a maximum of 10 articles per month and thereafter, the publishers have their paywall to work on. However, the New York Times has been successful in the subscription news service because they have loyal readers who are willing to pay for the service.
Facebook’s plans come at the time when the news industry is facing difficulties in maintaining soberness in the middle of the free distribution of its crucial data in the web search engines. Online distribution channels have increasingly distorted the lines between genuine news and fake news.
In this era dominated by the real-time news reports from a huge number of users on social sites such as Twitter, many people are finding the new concept of paying for news a relatively outdated notion. It will be difficult to convince Facebook users to pay for news that they can access elsewhere free of charge.